DelightedCustomer Success for small business — Delighted is a strong fit for small retail and e-commerce brands that…

Pricing

Usage-based pricing charged per survey response. Free tier includes 25 responses per month. Paid plans start at $17/month for 50 responses, with volume discounts as usage increases. Pricing scales with the number of survey responses collected.

Overview

Picture a boutique e-commerce shop that just fulfilled its 500th order. The owner wants to know if buyers are happy before reviews start rolling in on their own—but she has no budget for a research firm and no time to build a survey from scratch. She logs into Delighted, picks the NPS template, drops in her logo and brand colors, writes one follow-up question, and sends a survey link to her customer list. By morning she has a live dashboard showing her promoters, passives, and detractors, with verbatim comments sorted by sentiment. That's the core promise of Delighted: get real feedback fast, without a data team behind you. Delighted is a self-serve feedback platform built around eight proven survey formats—Net Promoter Score (NPS), CSAT, Customer Effort Score (CES), 5-star, smiley face, yes/no, thumbs, and smileys. You distribute surveys through email, web pop-ups, shareable links, embedded forms, kiosks, or mobile SDK. Every plan includes unlimited survey sends, logo and color branding, conditional follow-up questions (up to 10 additional properties per response), and real-time reporting. Responses feed into a dashboard that tracks trends over time, flags urgent comments, and lets you filter by audience segment. For an operations manager at a regional service company, Delighted's recurring survey schedules remove the manual work of remembering to ask for feedback after each job—surveys fire automatically based on rules you set once. A customer success rep at a SaaS startup might use the in-app web widget to catch friction right after a user completes onboarding, capturing sentiment while the experience is fresh. Meanwhile, HR teams at small companies use the same tool to run employee pulse surveys, measuring team morale without needing a separate HR-tech subscription. Onboarding is genuinely light. Most teams are sending their first survey within a day; the interface is designed to minimize configuration steps. Native integrations connect to Salesforce, HubSpot, Slack, Shopify, and Zapier, so responses can flow into tools you already use. Migration is mostly a non-issue since Delighted stores its own response data—you may want to export historical data from a previous survey tool as a CSV baseline, but there's nothing complex to replicate. Who should look elsewhere? If your research needs lean toward long-form questionnaires, complex branching logic, conjoint analysis, or academic-grade statistical exports, Delighted's streamlined design will feel constraining. Very large enterprises that need granular role-based permissions, custom reporting APIs, or white-labeled portals should evaluate higher-tier platforms. But for the vast majority of small businesses that simply need honest, timely feedback without IT involvement, Delighted earns its name.

Features

• Eight ready-made survey formats including NPS, CSAT, CES, and smiley face
• Six distribution channels: email, web, link, embed, kiosk, and mobile SDK
• Real-time response dashboard with trend charts and sentiment filtering
• Automated recurring surveys triggered by time intervals or customer actions
• Conditional follow-up logic with up to 10 additional custom properties
• Native integrations with HubSpot, Salesforce, Slack, Shopify, and Zapier
• Logo and brand-color customization included on every plan
• Employee pulse survey capability alongside customer feedback campaigns

Best for

Delighted is a strong fit for small retail and e-commerce brands that want post-purchase NPS or CSAT feedback without hiring a CX analyst. Service businesses—HVAC companies, salons, cleaning services—benefit from automated follow-up surveys that fire after each appointment. Early-stage SaaS startups use the web widget to catch friction during free trials or onboarding flows. Any SMB owner who currently guesses at customer sentiment, or relies entirely on public reviews to measure satisfaction, will find Delighted a faster, more structured alternative. It also suits HR managers at companies under 200 people who want a single tool for both customer and employee feedback rather than maintaining two separate subscriptions.

Limitations

Delighted deliberately keeps survey design simple, which means teams that need multi-page questionnaires, complex skip logic trees, or rich media embedding will hit walls quickly. The free plan is limited to a modest number of monthly responses; growing businesses may find themselves needing a paid tier sooner than expected—verify current plan thresholds on the vendor site, as they change. Reporting, while clean, lacks the cross-tabulation depth of dedicated research platforms. Role-based access controls are basic compared to enterprise survey tools, which can frustrate larger teams. There is no built-in ticket or case management system, so closing the loop with unhappy customers requires exporting data or relying on an integration.

Frequently asked questions

What is Delighted?

Run NPS, CSAT, and five-star surveys in minutes and turn customer feedback into decisions your whole team can act on. Picture a boutique e-commerce shop that just fulfilled its 500th order. The owner wants to know if buyers are happy before reviews start rolling in on their own—but she has no budget for a research firm and no time to build a survey from scratch. She logs into Delighted, picks the NPS template, drops in her logo and brand colors, writes one follow-up question, and sends a survey link to her…

Who is Delighted best for?

Delighted is a strong fit for small retail and e-commerce brands that want post-purchase NPS or CSAT feedback without hiring a CX analyst. Service businesses—HVAC companies, salons, cleaning services—benefit from automated follow-up surveys that fire after each appointment. Early-stage SaaS startups use the web widget to catch friction during free trials or onboarding flows. Any SMB owner who currently guesses at customer sentiment, or relies entirely on public reviews to measure satisfaction, will find Delighted a faster, more structured alternative. It also suits HR managers at companies under 200 people who want a single tool for both customer and employee feedback rather than maintaining two separate subscriptions.

What are the main limitations of Delighted?

Delighted deliberately keeps survey design simple, which means teams that need multi-page questionnaires, complex skip logic trees, or rich media embedding will hit walls quickly. The free plan is limited to a modest number of monthly responses; growing businesses may find themselves needing a paid tier sooner than expected—verify current plan thresholds on the vendor site, as they change. Reporting, while clean, lacks the cross-tabulation depth of dedicated research platforms. Role-based access controls are basic compared to enterprise survey tools, which can frustrate larger teams. There is no built-in ticket or case management system, so closing the loop with unhappy customers requires exporting data or relying on an integration.

Why does AIStackForSMB rate Delighted 8/10 for SMBs?

Time-to-value is Delighted's standout SMB strength—most owners are collecting live responses within a single work session, with no technical setup required. Cost predictability is solid: the plan structure is transparent and unlimited survey sends prevent surprise overage charges, though response caps on lower tiers mean you should model your volume before committing. Support burden is low because the product is intentionally narrow in scope; there's little to misconfigure. Admin overhead stays minimal thanks to automation features that send surveys on a schedule rather than requiring manual triggers. The modest deductions come from limited advanced reporting for data-hungry owners and the fact that genuinely closing the feedback loop still depends on external integrations. For a small business that wants a dedicated, easy-to-run feedback channel without building internal analytics infrastructure, Delighted consistently delivers value that outpaces its price point.

How does pricing work for Delighted?

Offers a free tier or free trial. Paid plans from about $17/mo (verify on the vendor site). Usage-based pricing charged per survey response. Free tier includes 25 responses per month. Paid plans start at $17/month for 50 responses, with volume discounts as usage increases. Pricing scales with the number of survey responses collected.

What category is Delighted in?

Delighted is grouped under Customer Success on AIStackForSMB. Browse more tools in that category on our site under /categories/customer-success.