Zapier
Zapier connects your business apps and automates repetitive tasks without requiring any coding skills.
Overview
Zapier lets small business owners automate the repetitive work that eats up their day. You build a "Zap" by choosing a trigger (like a new form submission) and an action (like adding that contact to your CRM), and Zapier handles everything in between. The free plan covers 100 tasks per month across unlimited Zaps, which works for simple workflows. The Professional plan starts at $19.99 per month billed annually and unlocks multi-step automations, conditional logic, and premium app connections. Zapier connects to more than 8,000 apps, so your existing tools almost certainly work with it. An AI assistant called Copilot helps you build and troubleshoot workflows. Tables and Forms are included at no extra cost on all plans. No credit card is required for the free 14-day trial of the Professional plan.
Features
- Connects to 8,000+ apps including popular small business tools
- Free plan includes 100 tasks per month with unlimited Zaps
- Multi-step workflows with conditional logic on paid plans
- Built-in Tables and Forms included on all plans at no extra cost
- AI Copilot helps build and troubleshoot automations
Best for
Zapier suits small businesses that use multiple software tools and spend hours manually moving data between them. It works especially well for owners who want to automate lead capture, follow-up emails, and CRM updates without hiring a developer.
Why this SMB score
Zapier earns a high score because its free tier lets owners test real workflows before spending anything, its 8,000-app library covers nearly every small business tool, and its no-code editor removes the need for technical help, though task-based pricing requires attention as usage grows.