Supermetrics
Supermetrics pulls your marketing data from Google Ads, Facebook, Shopify, and 100+ other sources directly into Google Sheets, Looker Studio, or Power BI so you can stop copying numbers and start making decisions.
Overview
If you run ads on more than one platform, you already know the pain: logging into Google Ads, then Facebook, then maybe TikTok, copying numbers into a spreadsheet, and repeating that every week. Supermetrics automates that entire process. It connects to your marketing platforms and pushes fresh data into the reporting tool you already use, whether that is Google Sheets, Looker Studio, Excel, or Power BI. The Starter plan covers one destination and three data sources for $37 per month billed annually, with no fees based on how much data you pull. You also get a 14-day free trial with no credit card required. Supermetrics serves 200,000+ companies across 120 countries, and customers report saving up to 160 hours per month on data extraction alone.
Features
- Connects 100+ marketing sources including Google Ads, Facebook Ads, Shopify, and GA4
- Sends data to Google Sheets, Looker Studio, Excel, or Power BI
- Automated data refreshes keep reports current without manual work
- No data volume fees on any plan
- Connects to Claude and ChatGPT so you can ask questions about your marketing data in plain language
Best for
Supermetrics works best for small business owners or solo marketers who advertise on two or more platforms and spend too much time manually pulling reports. It also suits small teams where one person handles both running campaigns and reporting on them.
Why this SMB score
Supermetrics solves a real and recurring problem for small businesses running multi-channel marketing, but the price jump between Starter and Growth, combined with the need for an existing reporting tool, adds friction for the most budget-conscious owners.