Microsoft Clarity

Overview

Microsoft Clarity is a free website analytics tool used by more than 2 million sites globally. It records real visitor sessions so you can watch where people click, scroll, and drop off. Heatmaps show which parts of your pages grab attention and which parts visitors ignore. Built-in AI summaries turn that raw behavior data into plain-language takeaways with one click, so you do not need to dig through spreadsheets. You can also ask the AI chat direct questions about your data and get instant answers. Clarity is GDPR and CCPA ready, integrates with tools you likely already use, and works on mobile apps running Android, iOS, Flutter, and React Native. One customer increased form submissions by 80 percent after making decisions based on what users actually did rather than assumptions. The tool is free with no traffic limits.

Features

• Session recordings that show real visitor behavior on your site
• Heatmaps that display where users click, scroll, and exit
• AI summaries that deliver one-click actionable takeaways
• AI chat that answers direct questions about your site data
• Brand agents that guide shoppers using real-time behavioral signals

Best for

Microsoft Clarity works best for small business owners who run a website or mobile app and want to understand why visitors leave without buying or contacting them. It fits owners who lack a dedicated analyst and need a free tool that turns visitor behavior into clear, actionable decisions.