FullStory

Overview

FullStory captures every click, scroll, and tap your visitors make, then lets you replay those sessions like a video. You can watch exactly where customers get confused, where they abandon your checkout, or where a bug sends them running. The free plan gives you 30,000 sessions per month and 12 months of data retention for up to 10 users, with no credit card required. Paid plans add product analytics, customizable dashboards, funnel analysis, and an AI assistant called StoryAI that answers questions about user behavior directly. Customer results listed on their site include Chipotle reclaiming over 71% of lost revenue, Pizza Hut increasing transactions by 6.5%, and Finicity growing funnel conversions by 15%. For a small business losing sales to an invisible checkout problem or a broken form, FullStory gives you the evidence you need to act fast.

Features

• Session replay lets you watch real visitor recordings to spot friction and errors
• Heatmaps, click maps, and scroll maps show where users engage and where they stop
• Funnel and conversion analysis identifies exactly where customers drop off
• StoryAI answers behavioral questions using your actual session data
• FullstoryFree plan includes 30,000 monthly sessions and 12 months of retention at no cost

Best for

FullStory works best for small businesses that sell or operate online and suspect they are losing customers due to a broken or confusing digital experience. It suits ecommerce, SaaS, food ordering, and any business where website or app performance directly drives revenue.