How does pricing compare between Supermetrics and Whatagraph?

Supermetrics offers a free tier or trial with paid plans from about $39/mo. Whatagraph offers a free tier or trial with paid plans from about $223/mo. Always confirm current plans on each vendor's website before you commit.

Which is cheaper, Supermetrics or Whatagraph?

Supermetrics has the lower advertised entry price ($39/mo), but the best value depends on the plan tier and seats your business actually needs.

When should I choose Supermetrics over Whatagraph?

Supermetrics is a strong fit for Supermetrics is built for marketing-focused small businesses and agencies that run paid campaigns across more than one platform and need…. Lean toward Whatagraph if you need Whatagraph fits small and mid-size digital marketing agencies best—particularly those managing five or more client accounts who need….

Supermetrics vs Whatagraph

A side-by-side comparison of two analytics tools for small businesses.

Bottom line

For most small businesses, Whatagraph edges out Supermetrics on overall SMB fit (8/10 vs 7/10), especially for Whatagraph fits small and mid-size digital marketing agencies best—particularly those…. That said, weigh pricing and the feature breakdown below against your needs.

At a glance

Attribute	Supermetrics	Whatagraph
SMB score	7/10	8/10
Category	Analytics	Analytics
Free tier	Yes	Yes
Starting price	From $39/mo	From $223/mo
Best for	Supermetrics is built for marketing-focused small businesses and agencies that run paid campaigns across more than one platform and need consolidated reporting without hiring a data engineer. Digital marketing agencies managing multiple client ad accounts get the most obvious ROI—cloning query templates per client removes enormous manual effort. E-commerce brands tracking spend and revenue across Google Shopping, Meta, and TikTok simultaneously will find the cross-channel view genuinely useful. In-house marketing teams at SMBs with a dedicated ops or reporting person will also benefit, particularly if that person already works in Google Sheets or Looker Studio daily. It's less suited to businesses using only organic channels or those that check performance metrics only once a month.	Whatagraph fits small and mid-size digital marketing agencies best—particularly those managing five or more client accounts who need repeatable, professional reporting without hiring a data analyst. It also works well for in-house marketing teams at e-commerce brands, SaaS startups, or retail businesses that run campaigns across multiple paid and organic channels and need to report up to leadership weekly or monthly. If your workflow currently involves exporting CSVs from four different platforms and manually stitching them into a slide deck, Whatagraph addresses that pain directly. Teams that value client-facing presentation quality alongside operational efficiency—rather than raw analytical depth—will get the most from the platform.

Supermetrics

Pull marketing data from 100+ ad platforms straight into Google Sheets, Looker Studio, or Power BI—no more manual copy-paste reporting.

Picture a small e-commerce shop running paid ads on Google, Meta, and TikTok simultaneously. Every Monday morning the marketing manager opens three browser tabs, exports CSVs, pastes columns into a master spreadsheet, and spends an hour fixing broken formulas before anyone can ev…

Key features

Connects to 100+ marketing data sources including Google, Meta, TikTok, and Shopify
Automated scheduled data refreshes keep reports current without manual exports
Native connectors for Google Sheets, Looker Studio, Excel, Power BI, and BigQuery
Query builder lets non-developers select metrics, dimensions, and date ranges visually
Multi-account aggregation combines data from several ad accounts into one report
Pre-built dashboard templates accelerate setup for common paid-media reporting workflows
Data blending allows side-by-side comparison of metrics from different platforms

Limitations

Supermetrics pricing scales by the number of data source connectors and destination seats, which can surprise growing teams—what starts as an affordable single-connector plan becomes meaningfully more expensive once you add four or five sources. The tool moves data but doesn't transform it in sophisticated ways; complex business logic, custom attribution models, or joining marketing data with CRM or financial data requires workarounds or additional tooling. Query limits and refresh frequency caps vary by plan tier. Support quality at entry-level plans is primarily documentation-based. Some less mainstream ad platforms may have connectors with limited field coverage—verify your specific sources on the vendor site before purchasing.

Visit Supermetrics →

Whatagraph

Whatagraph pulls every marketing channel into one place and auto-builds branded client reports without a single spreadsheet.

Picture a small digital marketing agency with three account managers, each spending four to six hours every Friday assembling Google Ads, Facebook, and Instagram numbers into client-ready decks. By Monday those reports are already stale and the team is burned out before the real…

Key features

Connects 40+ marketing channels including Google Ads, Meta, and Shopify
AI-generated plain-language summaries answer performance questions instantly
Drag-and-drop report builder requires zero coding or technical background
Automated report scheduling delivers fresh data to clients on your chosen cadence
White-label options apply your agency brand, colors, and custom domain
Unlimited users and unlimited reports included across all plans
Pre-built templates cover common marketing report formats out of the box
Cross-channel data blending merges metrics from multiple sources in one view

Limitations

Whatagraph is purpose-built for marketing reporting, which means it is not a full business intelligence tool. Users who need complex data transformations, custom calculated metrics beyond basic blending, or deep statistical analysis will hit walls quickly. The platform's strength is surface-area presentation, not exploratory data science. Pricing scales up and can feel steep for freelancers or very small teams running only a handful of accounts—verify current plan costs on the vendor site since tiers change. Some less common data connectors or custom API sources may require workarounds. Real-time data refresh speed depends on individual source APIs and is not always instantaneous.

Visit Whatagraph →

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Frequently asked questions

Is Supermetrics or Whatagraph better for small businesses?: For most small businesses, Whatagraph edges out Supermetrics on overall SMB fit (8/10 vs 7/10), especially for Whatagraph fits small and mid-size digital marketing agencies best—particularly those…. That said, weigh pricing and the feature breakdown below against your needs.
How does pricing compare between Supermetrics and Whatagraph?: Supermetrics offers a free tier or trial with paid plans from about $39/mo. Whatagraph offers a free tier or trial with paid plans from about $223/mo. Always confirm current plans on each vendor's website before you commit.
Which is cheaper, Supermetrics or Whatagraph?: Supermetrics has the lower advertised entry price ($39/mo), but the best value depends on the plan tier and seats your business actually needs.
When should I choose Supermetrics over Whatagraph?: Supermetrics is a strong fit for Supermetrics is built for marketing-focused small businesses and agencies that run paid campaigns across more than one platform and need…. Lean toward Whatagraph if you need Whatagraph fits small and mid-size digital marketing agencies best—particularly those managing five or more client accounts who need….

Read the full profiles: Supermetrics · Whatagraph · All Analytics tools