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CapsuleCRM for small business — Capsule suits small businesses with one to ten employees that currently…

Capsule puts your contacts, sales pipeline, and project delivery in one place so nothing falls through the cracks.

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SMB score 8/10

Pricing

Free tier available

Free: US$0 (max 2 users); Starter: US$18/user/month; Growth: US$36/user/month; Advanced: US$54/user/month; Marketing add-on from US$11/month. All paid plan prices are billed annually.

Model: Per user, per month subscription; tiered plans (Free, Starter, Growth, Advanced, Ultimate); optional Marketing add-on billed separately; annual or monthly billing available

Terms: 14-day free trial on paid plans, no credit card required; zero setup fees; cancel at any time; annual plan saves up to 14%; monthly billing also available; Ultimate plan requires contacting sales

Pricing published by Capsule, verified July 4, 2026. Prices change. We keep listings current but cannot capture every update in real time.

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Overview

Capsule is a CRM built for small businesses that need to get organized without hiring a consultant or spending weeks on setup. You get contact management, a visual sales pipeline, task tracking, and basic project management under one roof. The free plan supports up to 2 users and 250 contacts with no credit card required. Paid plans start at $18 per user per month (billed annually) and unlock email templates, shared mailboxes, reporting, and AI tools that auto-fill contact records and summarize account activity. Capsule connects with Gmail, Outlook, Xero, QuickBooks, Mailchimp, Slack, and 60 or more other tools. One customer reported a 48% increase in conversion after adopting Capsule. Another said revenue tripled. Onboarding costs nothing, setup fees do not exist, and you can cancel at any time.

Features

  • Contact management with full activity history and conversation tracking
  • Visual sales pipeline with AI-generated pipeline builder on Starter and above
  • Workflow automations that trigger tasks, emails, and stage changes on Growth and above
  • AI contact and business enrichment that auto-populates job titles, LinkedIn profiles, and company data on Growth and above
  • Native project management boards for managing client delivery alongside sales

Best for

Capsule suits small businesses with one to ten employees that currently track customers in spreadsheets or scattered notes and want a single organized system. It also works well for growing teams that need workflow automations and sales reporting but cannot justify the cost or complexity of enterprise CRM platforms.

Why this SMB score

Capsule earns a strong score because it delivers contact management, pipeline tracking, project boards, and AI tools at a price small businesses can afford, with zero setup fees, a free tier, and a 14-day trial that requires no credit card.

Frequently asked questions

What is Capsule?
Capsule puts your contacts, sales pipeline, and project delivery in one place so nothing falls through the cracks. Capsule is a CRM built for small businesses that need to get organized without hiring a consultant or spending weeks on setup. You get contact management, a visual sales pipeline, task tracking, and basic project management under one roof. The free plan supports up to 2 users and 250 contacts with no credit card required. Paid plans start at $18 per user per month (billed annually) and unlock…
Who is Capsule best for?
Capsule suits small businesses with one to ten employees that currently track customers in spreadsheets or scattered notes and want a single organized system. It also works well for growing teams that need workflow automations and sales reporting but cannot justify the cost or complexity of enterprise CRM platforms.
Why does AIStackForSMB rate Capsule 8/10 for SMBs?
Capsule earns a strong score because it delivers contact management, pipeline tracking, project boards, and AI tools at a price small businesses can afford, with zero setup fees, a free tier, and a 14-day trial that requires no credit card.
How does pricing work for Capsule?
Offers a free tier or free trial. Free: US$0 (max 2 users); Starter: US$18/user/month; Growth: US$36/user/month; Advanced: US$54/user/month; Marketing add-on from US$11/month. All paid plan prices are billed annually. Per user, per month subscription; tiered plans (Free, Starter, Growth, Advanced, Ultimate); optional Marketing add-on billed separately; annual or monthly billing available 14-day free trial on paid plans, no credit card required; zero setup fees; cancel at any time; annual plan saves up to 14%; monthly billing also available; Ultimate plan requires contacting sales
What category is Capsule in?
Capsule is grouped under CRM on AIStackForSMB. Browse more tools in that category on our site under /categories/crm.

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