Omnisend
Omnisend gives ecommerce store owners email, SMS, and push notification marketing in one platform, starting free.
Overview
Omnisend is an email and SMS marketing platform built specifically for ecommerce businesses. Over 150,000 brands use it to send automated campaigns, recover abandoned carts, and grow their subscriber lists. The free plan lets you send 500 emails per month to up to 250 contacts and includes access to all features, not a stripped-down version. Paid plans start at $16 for three months upfront on the Standard plan. The Pro plan bundles SMS credits equal to your monthly bill, which cuts your overall marketing costs if you text customers regularly. Omnisend connects with Shopify, WooCommerce, BigCommerce, Wix, and seven other platforms through direct integrations, plus 160 additional app integrations. It earns a 4.7 out of 5 on Shopify and a 4.8 out of 5 on WordPress. The support team responds around the clock and has won multiple Stevie Awards for service quality.
Features
- Email campaigns with 250+ templates
- SMS and MMS marketing with worldwide delivery
- Pre-built automation workflows for cart abandonment, welcome series, and post-purchase
- Popups, signup forms, landing pages, and Wheel of Fortune list-building tools
- Advanced reporting that tracks revenue per campaign, channel, and workflow
Best for
Omnisend works best for small ecommerce businesses that sell physical products through Shopify, WooCommerce, or similar platforms and want email and SMS marketing managed in one place. It fits owners who want automation running in the background without hiring a marketing team.
Why this SMB score
Omnisend earns an 8 because it delivers a full ecommerce marketing toolkit at a competitive price with a genuinely usable free tier, but SMS costs on lower-tier plans and the contact-based pricing model can surprise budget-conscious owners as their list scales.