Smile.io
Smile.io helps Shopify and BigCommerce stores build points, referral, and VIP programs that bring customers back and increase lifetime value.
Overview
Smile.io is a loyalty platform built specifically for ecommerce stores on Shopify and BigCommerce. It lets you reward customers with points for purchases, referrals, and other actions, then lets them redeem those points for discounts, free shipping, or free products. The Standard plan starts at $79 per month and covers up to 1,000 orders monthly, with points and referral programs, a dedicated loyalty page, and on-site embeds. Smile reports that businesses using the platform see customers return twice as often and experience a 48% increase in customer lifetime value. Case studies show results like $1.67M in loyalty-generated revenue for one brand and a 186% year-over-year increase in loyalty revenue for another. A free plan exists for stores processing fewer than 200 orders per month, making it accessible for very early-stage businesses before committing to a paid tier.
Features
- Points and referral programs with 10+ ways to earn
- VIP tiers and member segmentation (Growth plan and above)
- On-site embeds on product pages, checkout, and account pages
- Klaviyo integration and Shopify POS support
- 20 to 30+ pre-built loyalty and ROI reports depending on plan
Best for
Smile.io fits growing Shopify or BigCommerce stores that want a proven loyalty system without building one from scratch. It works best for product-based businesses processing at least several hundred orders per month that want to reduce churn and increase repeat purchase frequency.
Why this SMB score
Smile.io offers a well-documented, results-backed loyalty platform with transparent pricing and a free entry tier, but order-based pricing limits and feature gating across plans create real cost considerations for stores scaling past the Standard tier.