Heap

Overview

Heap records every click, tap, and form submission your visitors make without requiring your developer to manually tag each event. You install one snippet of code, and Heap builds a complete picture of how users move through your site or product. The free plan supports up to 10,000 monthly sessions with 6 months of data history, core analytics charts, funnels, journeys, and retention reports. The Growth plan adds an AI assistant, unlimited users, CSV exports, and 12 months of data history, though pricing requires you to install the snippet first to get an estimate. A Forrester study attributed 40% fewer sprint cycles for product enhancements, nearly 3,000 developer hours saved annually, and $1.7 million in incremental revenue over three years to Heap. For small businesses trying to understand why visitors leave without buying, Heap removes the guesswork.

Features

• Autocapture records all user interactions without manual event tagging
• Funnels, journeys, and retention charts on every plan including Free
• AI-powered assistant (Sense) available on Growth and above
• Session Replay available as a paid add-on on Pro and Premier
• CSV exports and unlimited users included on Growth plan

Best for

Heap works best for small businesses with a website or software product who want to understand user behavior without hiring a data analyst or developer. It suits founders and marketers who need answers like where users drop off in a checkout flow or which features drive repeat visits.