Funnel.io
Funnel.io pulls your marketing data from 600+ platforms into one place so you can see what your ad spend actually produces.
Overview
Funnel.io is a marketing data platform that connects to over 600 sources, including Google Ads, Facebook, TikTok, Instagram, and LinkedIn, then organizes that data into dashboards or exports it to Google Sheets, Looker Studio, and other tools you already use. The platform handles field mapping and data harmonization automatically, so numbers from different platforms speak the same language. Funnel processes over $80 billion in annual ad spend and serves more than 2,500 customers. Its own research shows customers see an average 26% increase in return on ad spend over their first two years. The Starter plan supports up to 5 users, 121 connectors, Google Sheets exports, and Looker Studio reporting. Pricing uses a flexpoint system where you pay for the connectors, accounts, and destinations you actually use rather than rows of data.
Features
- Connects to 121 connectors on Starter and 579+ on Business plans
- Automatic data harmonization with built-in field mapping across all plans
- Dashboard reporting plus Google Sheets and Looker Studio exports on Starter
- Currency conversion handled automatically across all plans
- AI-powered Data Chat lets you ask questions directly about your marketing data
Best for
Funnel.io fits small businesses that run paid ads across multiple platforms and waste hours each week pulling reports manually from each one. It works best when you already use Google Sheets or Looker Studio and want your ad data flowing there automatically without hiring a developer.
Why this SMB score
Funnel.io delivers genuine value for data-savvy small businesses running multi-channel ad campaigns, but the opaque pricing, flexpoint complexity, and feature walls between Starter and Business make it a harder sell for budget-conscious owners who want straightforward costs upfront.