Asana vs Smartsheet
A side-by-side comparison of two productivity tools for small businesses.
Bottom line
Asana and Smartsheet score within a point of each other on SMB fit (8/10 vs 8/10), so the better choice comes down to your specific workflow, budget, and the feature details below.
At a glance
| Attribute | Asana | Smartsheet |
|---|---|---|
| SMB score | 8/10 | 8/10 |
| Category | Productivity | Productivity |
| Free tier | Yes | Yes |
| Starting price | From $11/user/mo | From $9/user/mo |
| Best for | Asana is an especially strong fit for service businesses—agencies, consultancies, marketing teams, and professional services firms—where multiple projects run simultaneously and accountability across roles matters. It works well for e-commerce operators managing product launches, content calendars, and supplier coordination, and for nonprofit teams that need clear task ownership without management overhead. Teams of 5–50 people get the most from Asana: small enough that a lightweight tool would leave gaps, large enough that email-based coordination actively costs them time. Operations-minded founders who want documented, repeatable processes rather than just to-do lists will find the workflow automation and template system particularly valuable. | Smartsheet is a strong match for service-based SMBs—marketing agencies, consulting firms, construction companies, and event planners—that manage multiple projects simultaneously and need a single system their whole team will actually use. It suits operations coordinators who want to automate repetitive handoffs without calling a developer. Retailers and light manufacturers handling inventory requests or production schedules benefit from its form-to-sheet workflow. Teams already comfortable in spreadsheets tend to adopt it fastest because the learning curve is shorter than with purpose-built tools like Asana or Jira. It also works well for client-facing work because you can share individual sheets or dashboards with external stakeholders without giving them full account access. |
Asana
Asana keeps every task, deadline, and team goal visible so small businesses ship work without a dedicated project manager.
Picture a five-person marketing agency juggling three client campaigns, a website redesign, and onboarding a new contractor—all coordinated through a shared inbox and sticky notes. That's the exact chaos Asana was built to replace. When the agency owner creates a project in Asana…
Key features
- Kanban boards, list, timeline, and calendar views for any workflow style
- Automated rules trigger task assignments, status changes, and notifications hands-free
- Project templates speed up repeatable processes like onboarding or sprint planning
- Task dependencies prevent downstream work from starting before prerequisites finish
- Portfolio view gives owners a real-time status snapshot across all active projects
- Goals feature links team objectives directly to the tasks meant to achieve them
- 100-plus native integrations including Slack, Google Workspace, and Zoom
- Free Personal plan supports up to 10 users with unlimited tasks and basic views
Limitations
The free Personal plan, despite supporting up to 10 users, lacks timeline view, task dependencies, and reporting—features that many SMBs actually need. Upgrading to Starter at roughly $10.99 per user per month adds up quickly once a team hits 10–15 seats. Asana is a work management tool, not an all-in-one business platform; it won't replace your CRM, billing software, or time tracker without integrations. The breadth of views and features can overwhelm new users—some teams spend weeks configuring rather than executing. Guest access is limited on lower-tier plans, which can be a friction point for client-facing agencies. Reporting capabilities, while improved, still lag behind dedicated business intelligence tools.
Smartsheet
Spreadsheet familiarity meets real project management muscle—track work, automate handoffs, and view progress your way.
Picture a 15-person marketing agency juggling four client campaigns simultaneously. The account manager lives in spreadsheets, the designers want a Kanban board, and the owner needs a Gantt chart for the quarterly review. Smartsheet handles all three views on the same underlying…
Key features
- Switch between grid, Gantt, Kanban card, and calendar views on any sheet
- No-code automated workflows trigger alerts, row moves, and approvals
- Intake forms feed responses directly into structured project sheets
- Row-level permissions let you share specific data with external clients
- Cross-sheet reports roll up data from multiple projects into one dashboard
- Pre-built templates cover construction, HR, marketing, and event use cases
- Native integrations with Slack, Microsoft Teams, Google Workspace, and Salesforce
Limitations
Smartsheet's per-member pricing adds up quickly once you move past 10 people—a 20-person team on the Business plan exceeds $380 per month billed annually, which is a real budget consideration. The free tier was discontinued; there is no permanent free plan, only a trial. Reporting and dashboard features, while functional, are less visual and polished than dedicated BI tools. Complex dependencies and resource leveling on Gantt charts can feel clunky compared to dedicated project tools like MS Project. Mobile apps work but lack the full feature set of the desktop experience. Automation logic, while code-free, has limits on conditional branching that power users may outgrow.
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Frequently asked questions
- Is Asana or Smartsheet better for small businesses?
- Asana and Smartsheet score within a point of each other on SMB fit (8/10 vs 8/10), so the better choice comes down to your specific workflow, budget, and the feature details below.
- How does pricing compare between Asana and Smartsheet?
- Asana offers a free tier or trial with paid plans from about $11/mo. Smartsheet offers a free tier or trial with paid plans from about $9/mo. Always confirm current plans on each vendor's website before you commit.
- Which is cheaper, Asana or Smartsheet?
- Smartsheet has the lower advertised entry price ($9/mo), but the best value depends on the plan tier and seats your business actually needs.
- When should I choose Asana over Smartsheet?
- Asana is a strong fit for Asana is an especially strong fit for service businesses—agencies, consultancies, marketing teams, and professional services firms—where…. Lean toward Smartsheet if you need Smartsheet is a strong match for service-based SMBs—marketing agencies, consulting firms, construction companies, and event planners—that….
Read the full profiles: Asana · Smartsheet · All Productivity tools