Yotpo
Yotpo helps ecommerce brands collect customer reviews, build loyalty programs, and turn that social proof into more sales.
Overview
Yotpo gives small online retailers two core tools: a reviews and user-generated content platform, and a loyalty and referrals program. The reviews product automatically sends review request emails after purchase, displays star ratings and photo reviews on your product pages, and syndicates that content to Google Shopping Ads, Facebook, Instagram, and TikTok. The loyalty product lets you reward customers with points across 20-plus campaign types, then nudge them back with targeted messages. Both products connect to Shopify, BigCommerce, WooCommerce, Adobe Commerce, and Salesforce Commerce Cloud. Yotpo offers a free Reviews plan to start, paid Reviews plans at $89 and $169 per month for up to 500 orders, and custom pricing above that. Brands like Chubbies report that 56 percent of all sales come from shoppers who interacted with reviews, and Goodr saw a 38 percent increase in sales from repeat customers after using Yotpo Loyalty.
Features
- Automatic review request emails with reminder follow-ups
- Photo and video review collection and on-site display
- Google Rich Snippets and Google Seller Ratings for paid search
- Social syndication to Facebook, Instagram, and TikTok
- Loyalty program with 20-plus out-of-the-box point-earning campaigns
Best for
Yotpo works best for product-based ecommerce businesses on Shopify, BigCommerce, or WooCommerce that process at least a few hundred orders per month and want to turn customer content into a sales engine. It fits brands ready to invest $89 or more per month in tools that build long-term repeat purchase behavior rather than one-off discounts.
Why this SMB score
Yotpo delivers proven results for growing ecommerce brands, but the cost of combining Reviews and Loyalty puts it out of reach for the smallest stores, and the pricing structure rewards scale over simplicity.