Typeform
Typeform builds AI-powered interactive forms that collect more responses and feed data directly into your existing tools.
Overview
Typeform is an online form builder that presents questions one at a time, which the company says produces 3.5x more data than traditional forms. You type a prompt and Typeform AI structures and designs the form for you. Every paid plan includes unlimited forms and unlimited questions, so you never pay per form. Responses flow automatically to tools you already use, including Google Sheets, HubSpot, Mailchimp, Slack, Pipedrive, and Calendly. The Basic plan starts at $28 per month (billed annually) and covers 100 responses per month with one user seat. The Plus plan at $56 per month adds branding removal and a custom subdomain for up to 3 users. The Business plan at $91 per month unlocks drop-off rate tracking, conversion tracking, AI Smart Insights, and priority support with live chat for up to 5 users. A free plan exists for exploring the platform before committing.
Features
- Typeform AI builds and edits forms from a text prompt
- Branching logic personalizes each respondent's question path
- Native integrations with Google Sheets, HubSpot, Mailchimp, Slack, Pipedrive, Calendly, and 500+ more via Zapier
- AI Smart Insights and Ask AI analyze response data and generate charts automatically (Business plan and above)
- Automated follow-up emails trigger immediately after a form is submitted
Best for
Typeform works best for small businesses that collect leads, run customer surveys, or qualify prospects through forms and need those responses to flow automatically into a CRM or email tool. It suits owners who want forms that look professional without hiring a designer.
Why this SMB score
Typeform delivers genuinely better-looking forms and strong automation potential, but the response caps on entry plans and the need to stack add-ons to unlock key features push the real cost higher than the starting price suggests.