Mailchimp

Overview

Mailchimp gives small business owners a single place to manage email marketing, SMS, automation, and audience data without needing a marketing team. The free plan supports up to 250 contacts and 500 sends per month. Paid plans start at $13 per month for the Essentials tier and $20 per month for Standard, which includes up to 200 automation flows, advanced segmentation, send time optimization, A/B testing, and generative AI tools. Mailchimp reports that Standard plan e-commerce users see up to 27x ROI on their campaigns. The platform connects with 300+ apps including Shopify, WooCommerce, Square, and QuickBooks. Every paid plan includes 24/7 email and chat support, and Standard plan subscribers receive one personalized onboarding session in their first 90 days. Nonprofits qualify for a 15% discount. A 14-day free trial of the Standard or Essentials plan requires no credit card.

Features

• Free plan supports up to 250 contacts and 500 monthly sends with no credit card required
• Standard plan includes up to 200 marketing automation flows with branching points and multiple starting options
• Generative AI content tools available at no additional cost on Standard and Premium plans
• SMS marketing available as a paid add-on on all paid plans with pre-built templates and A/B testing
• Connects with 300+ integrations including Shopify, WooCommerce, Square, and QuickBooks

Best for

Mailchimp works best for small business owners who sell products online and want email and SMS marketing managed in one place alongside their e-commerce platform. It suits businesses ready to grow beyond basic newsletters into automated customer journeys, audience segmentation, and revenue tracking.