Canva
Canva lets small business owners create professional graphics, videos, and marketing materials without hiring a designer.
Overview
Canva is a browser-based design platform that gives small business owners access to over 1.6 million templates, a drag-and-drop editor, and AI-powered tools that handle tasks like background removal, image generation, and content writing. The free plan covers a surprising amount of ground, including 4.7 million photos, videos, and graphics, plus 5GB of cloud storage. The Pro plan at $120 per year per person unlocks 141 million premium assets, five Brand Kits to keep your business visually consistent, background removal, Magic Resize, social media scheduling, and 100GB of storage. The Business plan at $200 per year per person adds team collaboration tools, 100 Brand Kits, ad performance insights, higher AI usage limits, and a 10% discount on print orders. Over 6 million teams use Canva, including large brands like Airbnb and Salesforce. Nonprofits qualify for free premium access for up to 50 users.
Features
- 1.6 million plus free templates across 1,000 design types including social posts, presentations, and print
- AI tools including Magic Write for copy, Magic Eraser for photo cleanup, background remover for images and video, and AI image generation
- Brand Kits to store your colors, fonts, and logos so every design stays consistent
- Social content planner to schedule posts directly from Canva on paid plans
- Built-in print ordering with free delivery and a 10% discount on Business and Enterprise plans
Best for
Canva fits small business owners who create their own marketing content and need a fast, affordable alternative to hiring a designer. It works especially well for businesses that produce regular social media posts, presentations, flyers, or ads and want their materials to look consistent and professional.
Why this SMB score
Canva delivers strong value for solo owners and small teams on a budget, with a capable free tier and a Pro plan priced low enough for most businesses, though team pricing and AI usage caps add friction as you grow.