Klaviyo

Overview

Klaviyo gives small business owners a single platform to handle email marketing, text messaging, customer support, and reporting without juggling multiple tools. The free plan lets you start with up to 250 contacts, 500 email sends per month, and 150 SMS credits per month at no cost. You get a drag-and-drop email editor, an AI-powered subject line generator, basic customer segmentation, revenue attribution, and a customer self-service portal called Customer Hub. The platform connects to over 350 apps including Shopify, WooCommerce, Wix, Square, and Meta, so your existing tools keep working. An AI marketing agent analyzes your site and creates campaign content, which saves time for owners who wear many hats. Klaviyo Academy courses and a Help Center support your learning. As your list grows, paid plans scale with you.

Features

• Free plan supports up to 250 contacts and 500 email sends per month
• 150 SMS credits per month included on the free tier
• AI-powered subject line generator and Marketing Agent for campaign creation
• Built-in revenue attribution and campaign performance reporting
• Connects to 350+ apps including Shopify, WooCommerce, Square, and Meta

Best for

Klaviyo works best for small ecommerce businesses that sell direct to consumers and want email, SMS, and basic customer service in one place. It fits owners who run on Shopify, WooCommerce, or Wix and want to automate follow-up messages without hiring a marketing team.