Fresha

Overview

Fresha serves over 130,000 businesses across 120 countries and has processed over 1 billion appointments. The platform handles online booking, calendar management, point-of-sale payments, automated reminders, and marketing campaigns in one place. Clients can book 24/7 through Fresha's marketplace, your website, Google, or social media. Fresha charges no monthly subscription fee for its core features and instead earns revenue through optional payment processing and marketing add-ons, so you only pay for what you use. The platform offers a 7-day free trial for team accounts with no credit card required. Partners report 26% more clients, 89% fewer no-shows, and 20% more sales after adopting Fresha. It runs on iOS, Android, and desktop, and the support team operates 24/7. Fresha also holds HIPAA compliance and HITRUST certification, which matters for med spas and health practices handling sensitive client data.

Features

• Online booking available 24/7 through marketplace, website, Google, and social media
• Automated email and text appointment reminders to reduce no-shows
• Integrated payment processing with upfront deposits, full prepayments, and daily bank payouts
• Marketing tools including automated campaigns, referrals, and promotional discounts
• Advanced client analytics tracking booking behavior, lifetime value, preferred payment methods, and retention data

Best for

Fresha works best for solo or small-team businesses in beauty, wellness, or personal care, including salons, barbershops, spas, massage therapists, and fitness studios. It fits budget-conscious owners who want a full-featured system without paying a flat monthly fee when business slows down.