ConvertKit
ConvertKit automates your email marketing so you spend less time on busywork and more time running your business.
Overview
ConvertKit (now branded as Kit) gives small business owners a straightforward way to build an email list, send newsletters, and automate follow-up sequences without hiring a developer. The free Newsletter plan supports up to 10,000 subscribers at no cost and includes unlimited landing pages, forms, email broadcasts, and basic audience tagging. When you need more, the Creator plan adds unlimited automations, email sequences, A/B subject line testing, and app integrations for $33 per month billed monthly or $390 per year. The platform also lets you sell digital products and paid subscriptions directly through Kit, with transaction fees of 3.5% plus 30 cents per sale. A 14-day free trial requires no credit card, and paid plans include free migration from other platforms. Creator Katelyn Bourgoin reported 30% growth in product sales after setting up a targeted welcome sequence inside Kit.
Features
- Free plan supports up to 10,000 subscribers with unlimited landing pages and email broadcasts
- Visual automation builder triggers personalized email sequences based on subscriber behavior
- Built-in commerce tools let you sell digital products and paid subscriptions with a 3.5% + 30 cent transaction fee
- Audience tagging and segmentation organize subscribers so targeted messages reach the right people
- Recommendations network grows your list by cross-promoting with other Kit creators
Best for
ConvertKit works best for coaches, consultants, course creators, and content-driven small businesses that want to build an email list and automate customer follow-up without technical skills. It fits owners who plan to sell digital products or paid newsletters directly through their email platform.
Why this SMB score
ConvertKit earns a strong score because the free plan is genuinely useful up to 10,000 subscribers, the automation tools reduce manual follow-up work, and the built-in commerce features let product-based businesses avoid a separate checkout tool, though rising costs at higher subscriber counts keep it from a perfect rating.