How does pricing compare between Copper CRM and HubSpot?

Copper CRM offers paid plans from about $12/mo. HubSpot offers a free tier or trial with paid plans from about $15/mo. Always confirm current plans on each vendor's website before you commit.

Which is cheaper, Copper CRM or HubSpot?

Copper CRM has the lower advertised entry price ($12/mo), but the best value depends on the plan tier and seats your business actually needs.

When should I choose Copper CRM over HubSpot?

Copper CRM is a strong fit for Copper is best suited for service-based small businesses that already run on Google Workspace—agencies, consultancies, staffing firms, real…. Lean toward HubSpot if you need HubSpot suits service businesses, SaaS startups, agencies, and B2B companies that sell through a defined pipeline and want marketing,….

Copper CRM vs HubSpot

A side-by-side comparison of two crm tools for small businesses.

Bottom line

For most small businesses, HubSpot edges out Copper CRM on overall SMB fit (9/10 vs 8/10), especially for HubSpot suits service businesses, SaaS startups, agencies, and B2B companies that sell…. That said, weigh pricing and the feature breakdown below against your needs.

At a glance

Attribute	Copper CRM	HubSpot
SMB score	8/10	9/10
Category	CRM	CRM
Free tier	No	Yes
Starting price	From $12/user/mo	From $15/seat/mo
Best for	Copper is best suited for service-based small businesses that already run on Google Workspace—agencies, consultancies, staffing firms, real estate teams, and professional service providers with two to fifty users. It shines in relationship-heavy sales cycles where the history of every email exchange matters more than product catalogs or complex quote builders. Teams that have struggled with CRM adoption because reps hate switching apps will see an immediate lift, since the tool meets people where they already spend their day. It also works well for businesses that sell and then deliver—the project pipeline feature means account managers can track a client from first contact through project completion inside one platform rather than splitting work between a CRM and a project management tool.	HubSpot suits service businesses, SaaS startups, agencies, and B2B companies that sell through a defined pipeline and want marketing, sales, and support visibility in one place. A five-person consulting firm can start free and track every prospect without manual spreadsheets. An e-commerce brand scaling its outbound efforts benefits from email sequencing tied directly to CRM contact records. Professional services firms—accountants, recruiters, coaches—find the meeting scheduler and deal pipeline particularly practical because their revenue depends on relationship continuity. The platform is especially valuable when a business has outgrown point solutions and needs its sales rep and its marketer to stop stepping on each other's communications.

Copper CRM

Copper CRM embeds natively in Gmail and Google Workspace so your sales pipeline lives where your team already works.

Picture a five-person consulting firm where every client conversation happens over Gmail, every proposal lives in Google Drive, and every meeting lands on Google Calendar. The problem is that nobody updates the CRM because it requires opening a separate app, logging in, and re-en…

Key features

Native Gmail sidebar shows full contact and deal history while reading email
Automatic email logging captures every client conversation without manual entry
Drag-and-drop sales pipeline with customizable stages and deal values
Google Calendar and Google Drive sync links meetings and files to deals automatically
Built-in project pipelines let account managers track post-sale deliverables
Bulk email sequences with open and click tracking for follow-up campaigns
Reporting dashboards surface pipeline value, activity trends, and forecast data
Mobile app with Gmail integration for on-the-go pipeline updates

Limitations

Copper's tight coupling with Google Workspace is both its strength and its ceiling. Microsoft 365 shops get a less integrated experience, and non-Google users will find little reason to choose it over alternatives. The Starter plan at $9 per seat per month is affordable, but contact limits and missing features like bulk email sequences push growing teams toward higher tiers—verify current plan limits on the vendor site before committing. Reporting on lower-tier plans is fairly basic; advanced forecasting and custom dashboards require the Professional or Business plans. There is no native invoicing, inventory, or accounting module, so Copper must be paired with other tools to cover those workflows. API access and third-party integrations are available but fewer in breadth than Salesforce or HubSpot's ecosystems.

Visit Copper CRM →

HubSpot

One platform to capture leads, close deals, and support customers—without duct-taping five separate tools together.

Picture a boutique marketing agency with eight employees: the owner is chasing leads in a spreadsheet, the sales rep is emailing from Gmail with no visibility into what marketing already sent, and the support inbox is a shared email alias that loses tickets weekly. HubSpot was bu…

Key features

Free CRM with unlimited contact storage and deal pipeline management
Drag-and-drop email builder with open, click, and reply tracking
Workflow automation for lead rotation, follow-ups, and lifecycle updates
Shared inbox and ticketing system for centralizing customer support
Meeting scheduler that syncs with Google and Outlook calendars
HubSpot Academy certifications and guided onboarding for new team members
Native integrations with Shopify, Stripe, Slack, and 1,000-plus app marketplace connectors
Reporting dashboards showing pipeline velocity, email performance, and support volume

Limitations

HubSpot's free plan caps some automation and reporting features, pushing growing teams toward paid tiers faster than expected. The jump from Starter to Professional in any Hub is significant—Marketing Hub Professional, for instance, carries a higher monthly minimum that can feel steep for a small team. Customization of deal stages, contact properties, and reports is solid but not as deep as enterprise CRMs like Salesforce for complex sales orgs. Contact-based pricing in the Marketing Hub means your bill grows as your list grows, which surprises teams that run large outreach campaigns. Phone support is limited to higher-tier plans; most SMB users rely on chat and community forums.

Visit HubSpot →

We may earn a commission if you buy through links on this page, at no cost to you.

Frequently asked questions

Is Copper CRM or HubSpot better for small businesses?: For most small businesses, HubSpot edges out Copper CRM on overall SMB fit (9/10 vs 8/10), especially for HubSpot suits service businesses, SaaS startups, agencies, and B2B companies that sell…. That said, weigh pricing and the feature breakdown below against your needs.
How does pricing compare between Copper CRM and HubSpot?: Copper CRM offers paid plans from about $12/mo. HubSpot offers a free tier or trial with paid plans from about $15/mo. Always confirm current plans on each vendor's website before you commit.
Which is cheaper, Copper CRM or HubSpot?: Copper CRM has the lower advertised entry price ($12/mo), but the best value depends on the plan tier and seats your business actually needs.
When should I choose Copper CRM over HubSpot?: Copper CRM is a strong fit for Copper is best suited for service-based small businesses that already run on Google Workspace—agencies, consultancies, staffing firms, real…. Lean toward HubSpot if you need HubSpot suits service businesses, SaaS startups, agencies, and B2B companies that sell through a defined pipeline and want marketing,….

Read the full profiles: Copper CRM · HubSpot · All CRM tools