Constant Contact vs GetResponse
A side-by-side comparison of two marketing tools for small businesses.
Bottom line
Constant Contact and GetResponse score within a point of each other on SMB fit (8/10 vs 8/10), so the better choice comes down to your specific workflow, budget, and the feature details below.
At a glance
| Attribute | Constant Contact | GetResponse |
|---|---|---|
| SMB score | 8/10 | 8/10 |
| Category | Marketing | Marketing |
| Free tier | Yes | No |
| Starting price | From $12/mo | — |
| Best for | Constant Contact is the strongest fit for service businesses, brick-and-mortar retailers, nonprofits, and local professional practices that need reliable email marketing without a dedicated marketing hire. A yoga studio sending class schedules, a law firm nurturing referral contacts, or a community theater promoting ticket sales will each find the interface approachable and the feature set sufficient. It also suits associations and membership organizations that run recurring events, since the event ticketing module is bundled rather than a paid add-on. Teams that want a single platform for both email campaigns and basic social posting—rather than juggling two separate subscriptions—will appreciate the consolidated dashboard. | GetResponse fits small businesses that want email marketing, automation, and selling tools in one place without paying for separate platforms. It works especially well for ecommerce stores, coaches, and content creators who plan to sell courses or paid newsletters alongside their email list. |
Constant Contact
Email marketing built specifically for small businesses, with social posting and automation bundled from $12/month.
Picture a local bakery owner who wants to send a weekly newsletter, promote Saturday specials on Facebook, and automatically follow up with new loyalty-card sign-ups—all without hiring a marketing coordinator. That is exactly the scenario Constant Contact was designed for. It bun…
Key features
- Drag-and-drop email builder with 300-plus professionally designed templates
- AI writing assistant speeds up subject lines and body copy creation
- Automated welcome, anniversary, and resend-to-non-opener sequences
- Social media scheduling for Facebook, Instagram, and LinkedIn in one queue
- Real-time reporting on opens, clicks, bounces, and contact growth
- Event management module with ticketing and RSVP tracking built in
- 300-plus third-party integrations including Shopify, Salesforce, and QuickBooks
- List segmentation by engagement level, tags, and custom contact fields
Limitations
Constant Contact's per-contact pricing model becomes a real cost concern as lists grow past 5,000 contacts; the monthly rate can reach $80–$110 or more at that tier, making it less competitive than flat-rate alternatives. Automation workflows are capped at relatively simple branching logic—there is no multi-step conditional automation on entry-level plans. The social media scheduling features are functional but thin compared to dedicated tools like Buffer or Hootsuite. Landing page capabilities are basic, and A/B testing is limited to subject-line splits on most plans. Verify current plan limits and pricing on the vendor site before committing.
GetResponse
GetResponse combines email marketing, automation, landing pages, and course creation in one platform so small businesses can grow their list and sell more without juggling multiple tools.
GetResponse serves 350,000+ businesses with email marketing, automation, and sales tools under one roof. The Starter plan costs $19 per month for up to 1,000 contacts and includes unlimited email sends, a landing page builder, signup forms, popups, and one automation workflow. Up…
Key features
- Unlimited email sends on all plans with AI-powered content and subject line generators
- Automation workflows with abandoned cart recovery, purchase triggers, and contact scoring on Marketer and above
- Landing page builder with unlimited pages and visitors on all plans
- Course creator with unlimited courses and up to 40,000 students and 0% transaction fees on Creator plan
- Webinars for up to 100 attendees with paid webinar support and recording storage on Creator plan
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Frequently asked questions
- Is Constant Contact or GetResponse better for small businesses?
- Constant Contact and GetResponse score within a point of each other on SMB fit (8/10 vs 8/10), so the better choice comes down to your specific workflow, budget, and the feature details below.
- How does pricing compare between Constant Contact and GetResponse?
- Constant Contact offers a free tier or trial with paid plans from about $12/mo. GetResponse offers pricing that varies — check the vendor site. Always confirm current plans on each vendor's website before you commit.
- When should I choose Constant Contact over GetResponse?
- Constant Contact is a strong fit for Constant Contact is the strongest fit for service businesses, brick-and-mortar retailers, nonprofits, and local professional practices that…. Lean toward GetResponse if you need GetResponse fits small businesses that want email marketing, automation, and selling tools in one place without paying for separate….
Read the full profiles: Constant Contact · GetResponse · All Marketing tools